When a shipment arrives on time, updates are clear, and problems are handled before they become disruptions, logistics feels simple.

In logistics, customer needs can look very different depending on where in the world you are. When logistics realities differ from market to market, customers need people who understand the local context and can connect the right dots quickly.

Some shipments have strict timelines. Some shipments have fixed budgets. And sometimes, the obvious solution isn’t an option. But that’s not the customer’s problem. It’s ours to solve.

A full container meant for Malaysia arrived in Singapore by mistake. The cargo had already taken a wrong turn, so the next priority was to stop the issue from growing.

Asia, the world’s largest logistics market by volume, holds vast growth potential. Seizing this opportunity requires more than just expansion—it demands an ambitious strategy, strong leadership, and an agile culture. Nicolas Moeller, COO of Asia, is leading the efforts to strengthen SGL’s regional sales organisation and enhance its capabilities to support the company’s global growth ambitions. Alongside him is Isabelle Lau, Vice President of Verticals for Asia, a key figure in this initiative. Leveraging her expertise in structuring and optimising sales processes, they collaborate closely to ensure the growth strategy is effectively executed.