
Case
13 Jan, 2022
750 tons of PPE. No capacity. Tight deadline. This is how it’s done
The task: Supply 750 tons of Personal Protective Equipment (PPE) for a National Health Service. Deadline: 3 weeks. The challenge: To find flights out of China, a market facing significant capacity constraints. This is the story of how close cross-country teamwork, persistency in the face of resistance, and entrepreneurship solved an almost impossible challenge.