Since May 2023, we have handled shipments from China to the USA and subsequently from the USA to Saudi Arabia for a customer specializing in air filtration equipment and media. The project supports the customer’s growth linked to the expansive NEOM project in Saudi Arabia.
Challenge
The company faced significant challenges with its previous logistics providers, primarily due to:
- Inadequate personal service and communication issues
- Difficulty managing the complex import and export processes required for their equipment
These problems led to missed deadlines and unreliable scheduling, impacting their ability to meet installation deadlines and support their expanding operations in Saudi Arabia.
Solution
We addressed these challenges with a tailored approach:
- Dedicated Customer Service: Leveraged the exceptional customer service of the Atlanta team, ensuring smooth communication and personalized support.
- Coordinated Import and Export: Facilitated cargo import from China and managed the re-export to Saudi Arabia through close collaboration between the Import and Export teams, minimizing the customer’s involvement in the logistics process.
- Reliable Scheduling: Provided accurate and timely schedules, allowing the company to offer dependable timelines to their end customers, supporting project deadlines and planning.
Results
The solution delivered substantial benefits:
- Timely Installation: Ensured that all equipment installation deadlines were met at the destination.
- Improved Scheduling: Enabled the company to provide their production teams with reliable schedules, enhancing operational efficiency.
- Business Growth: Supported the company's expansion in Saudi Arabia, contributing to new customer acquisition related to the NEOM project. The company has experienced significant growth, with logistics now requiring a full-time team of two people compared to one when SGL first engaged.
We now handle approximately 10 TEUs per month, including airfreight import and export as well as domestic transportation. With our effective management and service, the customer continues to grow alongside us.